Online Gambling Directory  - The Rise of Online Gambling in Australia


In the past 12 months or so, physical betting platforms and traditional casinos have either closed down or gone on hiatus in Australia. This was a natural response to a global pandemic that ravaged many industries all over the world. However, what the pandemic wasn’t able to do was eliminate peoples’ thirst for betting and gambling. This is why, over the past 12 months, there has been a recent uptick in the numbers surrounding Australia’s online gambling scene. Sure, more casinos are opening back up as the pandemic has been suppressed to a certain extent and vaccines are now coming out. But even then, more people have now adapted to an online casino Australia regulates on the internet.

It’s really not all that hard to see why people find online gambling much more appealing. Imagine being able to play a nice game of online blackjack without even having to change out of your loungewear. Right now, there’s even more incentive for online casino operators to aggressively pursue a growing market. This is why so many online casinos are coming out with some really generous promotions and bonuses. This is all an effort to capture a market with an insatiable demand for quality convenient gaming.

A Look at the Numbers

Even as early as March, the numbers showed that there was an uptick of 67% in online gambling usage. The study was conducted as a joint effort between the Australian credit bureau illion and the analytics firm AlphaBeta. That’s a rather significant boost to an already thriving market. Although, there haven’t been much studies on how many of these customers came from traditional gambling practices and how many of them will remain online once the pandemic really dies down.

However, there is reason to believe that the recent growth and surge that has been achieved in terms of online gambling is more sustainable than one might think. This is because the world is growing to become a more tech-friendly place. More and more people are using technology as tools and embracing the power of devices to make their lives easier and more convenient. Sure, once the pandemic dies down, traditional casinos will probably still find their success. There’s nothing quite like the thrill of being at a real casino and shoving all your chips towards the center of the table. But no one can deny the sheer convenience and accessibility that online gambling provides.

An Emerging Trend around the World

It’s not just in Australia either. The online gambling industry has experienced rapid growth in various corners around the world, probably for the same reasons. For example, an Israeli software firm Optimove found that they witnessed a 43% increase in online poker games. While that’s big, it’s not the most surprising number. They found that during the pandemic, there was a 225% increase in people who were learning to play poker for the first time.

It’s the same in Europe as well. The BBC reported that online casinos in the UK have hit record highs since the beginning of the lockdown brought about by the pandemic. More and more people are making use of their devices as alternatives to traditional casino gambling.

Online Gambling Moving Forward

Ultimately, the future for the gambling industry as a whole looks bright once the pandemic dies down. The traditional gambling industry will get their customers back as they’re allowed to reopen. But there will still be that loyal customer base for the online gambling industry as well. What this pandemic has shown us for the most part is that technology has enabled a more seamless and easier transition to a life indoors. Who would have known that you could participate in a high-stakes poker game while sitting on your living room couch?